The goal of PPP was to keep American workers on the payroll. There has been much controversy surrounding the Paycheck Protection Program, which was meant to support businesses with 500 employees or fewer. There was a myriad of problems, to ...
Social Proof – Why Is It So Important?
In the past, advertisements were the main way consumers received information about a brand. Indeed, it is an easy way to get a company’s message in front of the appropriate audience. But social proof is just as important if not more so in the age of ...
Data as an Asset: The Value of Good Data
Today, more and more industries are opening their doors to data as an asset and are rapidly discovering its power. Good data allows upper management to make better decisions for their companies. It is safe to say that the reliability and strength ...
Traditional Advertising – Radio, Billboards, Bandit Signs. Do They Still Work?
The consumer landscape has radically changed over the last ten years and will continue to do so because mass markets are splintering into niche markets. Does this mean that traditional advertising channels are obsolete? Along with the shift in pr ...
How To Navigate The 2021 Talent Shortage
We all know that skilled employees make a business function. Without these talented individuals, businesses can never turn strategies and ideas into reality. A business needs a pool of talented employees who can provide a good quality of wo ...
It’s All About Benefits (Not Features)
What is the difference between features and benefits? Some people use the terms interchangeably, but the truth is they are worlds apart. Isn't it frustrating that each time you look for information about the newest laptop you are considering buyi ...
Creating Recurring Revenue
Every form of company, even the ones identified as non-profit, rely on revenues. To justify the fixed and variable operating costs, the business must produce sales. Wouldn’t it be great if this income was streaming in on a recurring basis? We wil ...
The Value of a CRM To Your Business
Bringing the customer to the center of the business is the be-all and end-all of a strong Customer Relationship Management or CRM. Indeed, CRM is not just a concept, it has a purpose. Today, we will look at CRMs, and how they can bring added valu ...
How to Build Customer Loyalty
For some people, the be-all and end-all of a business are profits. But what is a business without customers? Thus, it is clear that the customers you have now are the lifeblood of your business. Making them happy should be your top priority. Acqu ...
Free Online Courses To Enrich Your Life And Business
Unless you have a scholarship, education can cost an arm and a leg. And let’s face it, even after all those years in school, you still may not feel you are armed with the necessary knowledge. Free online courses are becoming a popular method o ...