Blog

PPP Loans - Business Impact

The goal of PPP was to keep American workers on the payroll. There has been much controversy surrounding the Paycheck Protection Program, which was meant to support businesses with 500 employees or fewer. 

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Social Proof - Why Is It So Important?

In the past, advertisements were the main way consumers received information about a brand. Indeed, it is an easy way to get a company’s message in front of the appropriate audience. But social proof is just as important if not more so in the age of social media.

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Data as an Asset: The Value of Good Data

Today, more and more industries are opening their doors to data as an asset and are rapidly discovering its power. Good data allows upper management to make better decisions for their companies.

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Traditional Advertising - Radio, Billboards, Bandit Signs. Do They Still Work?

The consumer landscape has radically changed over the last ten years and will continue to do so because mass markets are splintering into niche markets. Does this mean that traditional advertising channels are obsolete?

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How To Navigate The 2021 Talent Shortage

We all know that skilled employees make a business function. Without these talented individuals, businesses can never turn strategies and ideas into reality.

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It’s All About  Benefits (Not Features)

What is the difference between features and benefits? Some people use the terms interchangeably, but the truth is they are worlds apart.

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Creating Recurring Revenue

Every form of company, even the ones identified as non-profit, rely on revenues. To justify the fixed and variable operating costs, the business must produce sales. Wouldn’t it be great if this income was streaming in on a recurring basis?

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